Pinterest Predicts 2026 highlights how visual culture continues to shift toward experience, tactility, and emotional depth. In the first part of this guide, we explored a selection of trends reflecting softness, nostalgia, glamour, and quiet expression across fashion, beauty, lifestyle, and hospitality.

In this second part, we turn to directions shaped by exploration, craftsmanship, nature, and reinterpreted heritage. These trends focus less on surface aesthetics and more on atmosphere, material presence, and the ways brands create meaning through experience and context.

1. Laced Up

Delicate lace and handcrafted details move beyond tradition and enter contemporary fashion, beauty, and lifestyle. Laced Up brings softness, ornament, and intimacy into everyday objects and visuals. Crochet textures, stitched edges, and openwork patterns create a sense of care and tactility, adding depth without heaviness. The trend plays with contrast, combining fragility and confidence, decoration and restraint.

Best suited for:

Brands that value detail, craftsmanship, and quiet elegance. Ideal for brands balancing femininity, sensitivity, and refined aesthetics.

Fashion

• Lace and semi-transparent details integrated into contemporary silhouettes
• Styling with scarves, gloves, sleeves, and layered textiles
• AI visuals emphasizing fabric texture, stitching, and soft light

Beauty

• Product shots with textile textures
• Makeup and nail designs inspired by lace patterns and fine detailing
• Packaging with subtle ornamental or openwork elements

Lifestyle

• Textile-inspired graphics and decorative brand accents
• Limited collections featuring handcrafted, tactile finishes

Hospitality

• Lace-inspired details in interior decor and table settings
• Campaign styling using translucent fabrics and layered materials
• Dessert and event decor incorporating lace textures and delicate forms
• Seasonal visuals built around intimacy, softness, and atmosphere

2. Pen Pals

A renewed interest in handwritten communication brings ritual, care, and a sense of play back into visual culture. Pen Pals celebrates paper, ink, envelopes, and the freedom of expression without rules or polish. This trend values slowness, creativity, and the joy of making something by hand, where imperfection feels human and intentional.

Best suited for:

Brands focused on storytelling, emotional connection, and creative freedom. Especially relevant for those speaking to reflective, culturally curious audiences who value sincerity, nostalgia, and expressive individuality.

Fashion

• Campaign narratives built around letters, notes, or personal messages
• Styling inspired by artists and everyday creativity
• AI visuals referencing stationery, ink stains, paper textures, and handwriting

Beauty

• Makeup looks with sculptural contours and polished finishes
• Campaign imagery centered on confidence and presence
• Close-ups highlighting texture, metal, and skin

Lifestyle

• Branded stationery, journals, and creative writing accessories
• Editorial content inspired by daily rituals, reflection, and creative play

Hospitality

• Handwritten menus, welcome notes, or table cards
• Events such as letter-writing evenings or creative workshops
• Visual storytelling centered on pause, warmth, and presence

3. Mystic Outlands

Mystic Outlands draws from remote landscapes, slow travel, and the quiet intensity of exploration. Mist, mountains, forests, and open terrain create a visual language rooted in hiking, trekking, and camping, where nature feels vast, grounding, and slightly enigmatic. The focus shifts from spectacle to presence, capturing the feeling of being far from routine and close to something essential. Visuals feel atmospheric, restrained, and contemplative, shaped by light, weather, and terrain.

Best suited for:

Brands that build meaning through atmosphere and experience rather than place itself. Especially relevant for concepts focused on exploration, nature immersion, and a sense of thoughtful escape.

Fashion

• Campaigns set in real outdoor locations that emphasize scale and movement
• Styling inspired by functional layering, texture, and natural conditions

Beauty

• Visuals focused on skin exposed to wind, light, and changing environments
• Campaigns presenting products as part of active, outdoor rituals

Lifestyle

• Content inspired by hiking culture, camping routines, and time spent in nature
• Color palettes drawn from stone, moss, earth, and sky

Hospitality

• Branding for retreats, lodges, and destinations centered on trails, landscapes, and disconnection
• Visual storytelling that highlights silence, remoteness, and the rhythm of the natural environment

4. Khaki Coded

A utilitarian aesthetic inspired by travel, heat, and movement through open landscapes. Khaki Coded draws from desert palettes, safari silhouettes, and functional layering, softened by flowing fabrics and sculptural detail. The mood feels grounded and confident, combining practicality with quiet sophistication and a sense of discovery rather than survival.

Best suited for:

Brands that communicate independence, curiosity, and confidence through restraint. Ideal for those whose audience values freedom, movement, and purpose, expressed with a refined, premium sensibility.

Fashion

• Safari and desert-inspired silhouettes with light, flowing elements
• Campaigns referencing travel, ancient landscapes, or archaeological exploration
• Styling with layered garments and bold, sculptural gold jewelry

Beauty

• Products positioned for heat, sun, and travel conditions
• Campaign visuals inspired by sand, skin, and mineral textures
• Emphasis on protection, endurance, and effortless wear

Lifestyle

• Travel-ready objects and accessories such as bags, bottles, notebooks, or tech cases designed for frequent use
• Product lines and packaging in sand, khaki, stone, and bronze tones with matte or textured finishes
• Branding systems that highlight materials, construction, and functionality rather than decoration

Hospitality

• Experience-based offers such as desert-style retreats, active travel programs, or themed stays tied to exploration
• Interiors built around practical layouts with durable materials, incorporating ancient vessels, mosaic details, and wall illustrations inspired by historical or archaeological references
• Campaigns and seasonal visuals inspired by journeys, routes, landscapes, and cultural references rather than static luxury

5. Wilderkind

A gentle return to animal-inspired imagery, rooted in softness rather than spectacle. Wilderkind explores nature through tenderness, drawing from freckles, wings, fur textures, and woodland symbolism. The mood is calm, intimate, and emotional, evoking protection, curiosity, and quiet magic rather than drama.

Best suited for:

Brands speaking to gentle, imaginative audiences who value simplicity, tenderness, and a sense of quiet magic. Ideal for those whose clients are drawn to softness, nature, and a light, almost fairytale way of seeing the world.

Fashion

• Styling inspired by forest creatures, folklore, and natural rhythms
• Botanical and animal prints, soft silhouettes, and layered textures
• Campaigns with an ethereal, woodland mood and muted, earthy tones

Beauty

• Makeup inspired by nature, freckles, and natural skin textures
• Nail art and details referencing leaves, wings, fur, or animal motifs
• Campaigns built around softness, light, and a subtle sense of fantasy

Lifestyle

• Products and decor using organic forms, tactile materials, and earthy palettes
• Botanical and animal illustrations with a naive, hand-drawn quality
• Emphasis on green, mossy, and soil-inspired tones

Hospitality

• Seasonal visuals inspired by forests, gardens, and slow natural cycles
• Interiors combining wood, textiles, and layered natural textures
• Experiences and events with a calm, fairy-like atmosphere rooted in warmth and simplicity

6. Extra Celestial

Cosmic references meet refined futurism. Extra Celestial brings holographic surfaces and sci-fi silhouettes into controlled, elegant compositions. The aesthetic feels luminous and expansive, balancing fantasy with sophistication and restraint.

Best suited for:

Brands that want to express innovation, imagination, and forward-thinking luxury.

Fashion

• Campaigns with reflective fabrics and sculptural shapes
• Futuristic silhouettes softened by light and flow

Beauty

• Makeup inspired by moonlight and iridescence
• Packaging with holographic or luminous finishes

Lifestyle

• Decor and objects with cosmic references
• Visual systems exploring light and reflection

Hospitality

• Night-time concepts with immersive lighting
• Cocktail menus inspired by celestial themes
• Visual storytelling focused on atmosphere and glow

7. Glitchy Glam

Intentional imperfection enters beauty and visual culture. Glitchy Glam embraces asymmetry, contrast, and disruption, using imbalance as expression. The aesthetic feels bold, experimental, and modern, rejecting polish in favor of personality and tension.

Best suited for:

Brands that challenge norms and communicate confidence through experimentation.

Fashion

• Campaigns with unexpected styling choices
• Visuals using contrast and disruption

Beauty

• Asymmetrical makeup and color clashes
• Campaigns celebrating individuality over perfection

Lifestyle

• Graphic design with deliberate irregularity
• Bold compositions and experimental layouts

Hospitality

• Visual identity systems with expressive contrasts
• Campaigns that break from traditional aesthetics
• Spaces designed to surprise and provoke curiosity

We hope this guide offered fresh perspective and practical inspiration. If you are considering how these trends could translate into your brand’s visual language, packaging, campaigns, or AI-generated content, we offer focused consultations shaped around your goals, audience, and resources. If you would like to explore this further and book a consultation, you can contact us through the website form or by email at info@ligrade.agency.