Each year Pinterest publishes long-term trend predictions based on real user behavior, offering an early view of how visual culture is likely to evolve. In this guide, we interpret how these insights can be applied to advertising campaigns, visual identity, branding, and marketing for premium brands in fashion, beauty, lifestyle, and hospitality.

From the full list of 21 trends, we selected 14 that feel the most enduring and adaptable. They stand out for their depth and longevity, making them relevant beyond a single season and flexible across different brand identities and markets. Below, we explore the first seven trends from this selection with clear, practical examples tailored to each industry.

1. Gimme Gummy

Soft, glossy, almost gummy textures are moving into fashion, beauty, and product design, bringing a sense of tactility and visual pleasure. These forms feel smooth, flexible, and slightly playful, inviting touch and curiosity. The trend leans toward saturated colors, translucent finishes, and rounded shapes that add lightness and immediacy to visual communication without feeling naive.

Best suited for:

Playful brands with youthful energy. Ideal for brands that communicate joy, immediacy, or a sense of brightness.

Fashion

• Glossy accessories or rubberized details in campaign imagery
• Bold color accents inspired by candy tones
• AI visuals with soft, sculptural shapes

Beauty

• Product shots with gel-like textures
• Creative nail designs or glossy makeup
• Macro shots emphasizing shine and translucency

Lifestyle

• Bright color palettes for seasonal launches
• Limited collections inspired by fruit or dessert textures

Hospitality

• Summer menus with “jelly inspired” visuals
• Dessert and beverage photography using glossy lighting
• Seasonal decor with soft shapes and tactile forms

2. Glamoratti

A return to bold elegance shaped by structure, confidence, and a sense of occasion. This trend brings back tailored silhouettes, sculpted shoulders, high funnel necks, and statement jewelry with weight and presence. The mood is expressive yet controlled, combining classic glamour with modern restraint and maturity.

Best suited for:

Confident brands with a strong point of view. Ideal for brands that communicate status, refinement, and self-assured femininity.

Fashion

• Campaigns featuring sharp tailoring and strong silhouettes
• Styling focused on bold jewelry and metallic accents
• AI-generated campaign visuals translating glamour into light, texture, and controlled composition

Beauty

• Makeup looks with sculptural contours and polished finishes
• Campaign imagery centered on confidence and presence
• Close-ups highlighting texture, metal, and skin

Lifestyle

• Editorial content inspired by evening rituals and elegance
• Visual storytelling around craft, quality, and longevity
• Limited edition products with rich, refined packaging

Hospitality

• Cocktail menus and interiors shaped by warm, subdued lighting and a calm, dramatic atmosphere
• Evening-focused spaces with restrained, carefully composed interiors and bold, sculptural accents
• Visual identity details inspired by classic glamour, expressed through proportion, material, and contrast

3. Poetcore

A romantic and introspective aesthetic rooted in literature, nostalgia, and quiet expression. Poetcore draws from oversized knits, vintage tailoring, worn leather accessories, and handwritten details. It creates a sense of intimacy and slowness, where style feels personal rather than performative.

Best suited for:

Brands speaking to a reflective, intellectually curious audience. Ideal for those whose clients value depth, symbolism, cultural reference, and a slower, more thoughtful way of engaging with style and experience.

Fashion

• Campaigns inspired by literary characters, writers, or fictional worlds
• Styling with soft layers, bows, loose ties, scarves, and relaxed tailoring
• Editorial visuals with subtle imperfection and lived-in elegance
• AI imagery referencing notebooks, fabrics, manuscripts, and personal objects

Beauty

• Natural makeup with delicate textures and muted tones
• Campaigns built around mood, character, and narrative rather than transformation
• Visual storytelling inspired by classic novels or poetic archetypes

Lifestyle

• Branded stationery such as journals, notebooks, and writing sets
• Limited merchandise collections inspired by reading rituals and slow moments
• Packaging with tactile materials and restrained, literary typography

Hospitality

• Book clubs, literary evenings, or film screenings with post-viewing discussions
• Cafés and hotels positioned as spaces for pause, reading, and reflection
• Menus or dessert and cocktail lines inspired by novels, authors, or characters
• Seasonal visuals shaped by autumn and winter moods and soft, ambient lighting

4. Neo Deco

A contemporary interpretation of Art Deco marked by clarity, rhythm, and expressive form. Neo Deco brings back crisp geometry such as arches and structured curves, paired with reflective surfaces like chrome and brass. The aesthetic feels bold and glamorous, with a measured touch of eccentricity. Ornament becomes intentional, balanced by precision and visual order.

Best suited for:

Brands with a confident visual voice and an appreciation for statement design. Ideal for those working with strong form, contrast, and refined boldness.

Fashion

• Campaigns built around graphic silhouettes and architectural styling
• Bold contrasts and sculptural compositions
• AI visuals exploring symmetry, metallic accents, and structured movement

Beauty

• Packaging with layered compositions and ornamental graphics used in a controlled, structured way
• Use of branded patterns and decorative motifs across packaging and campaign visuals
• Deep, saturated color palettes combined with metallic accents for a more dramatic, premium feel

Lifestyle

• Statement interior objects with metal finishes, lacquered surfaces, or bold decorative details
• Use of ornament and pattern as a recurring visual element across branding and product design
• Mixing retro-inspired forms with modern materials to create visually rich yet balanced environments

Hospitality

• Menus, signage, and printed materials using refined retro motifs, ornament, and rhythmic layouts
• Interiors built with deep colors, metal accents, and sculptural elements used as intentional focal points
• Visual identity systems applying pattern, geometry, contrast, and retro references consistently across brand touchpoints

5. Throwback Kid

A nostalgic return to childhood memories, reinterpreted through a warm and considered lens. Throwback Kid is not about playfulness for its own sake, but about emotional comfort, familiarity, and the quiet joy of remembering. The aesthetic draws from vintage childhood references, hand-drawn details, soft materials, and analog imperfections that evoke trust and tenderness rather than spectacle.

Best suited for:

Brands focused on emotional connection, heritage, and human warmth. Ideal for brands whose audience values sentiment, memory, and a slower, more personal relationship with products and spaces.

Fashion

• Campaigns inspired by family albums, childhood portraits, and everyday moments
• Use of naive prints, hand-drawn graphics, and soft color palettes
• Styling with scarves, knits, and accessories that reference childhood simplicity

Beauty

• Visual storytelling centered on rituals, care, and comfort
• Packaging with handwritten typography or illustration details
• Campaign imagery shot on vintage cameras or styled to emulate analog photography

Lifestyle

• Merch items inspired by childhood objects such as keychains, charms, or small collectibles
• Use of textile, wood, and tactile materials in product design
• Limited editions featuring naive illustrations or nostalgic motifs

Hospitality

• Campaigns and seasonal visuals built around warmth, memory, and familiarity
• Family-oriented events, creative workshops, or illustration-based activities
• Interior accents and printed materials using soft textures and hand-drawn elements

6. Darecations

Travel shifts from rest to intensity. Darecations focus on movement, adrenaline, and experience-driven journeys where emotion comes from action rather than escape. The aesthetic moves away from passive luxury toward dynamic energy, contrast, and a sense of physical presence. Visual language becomes sharper, more kinetic, and charged with anticipation.

Best suited for:

Brands appealing to active, experience-oriented audiences. Ideal for brands connected to movement, challenge, self-discovery, and emotional intensity rather than calm retreat.

Fashion

• Campaigns built around motion, wind, and dynamic poses
• Technical silhouettes and layered looks styled for action
• AI visuals simulating movement, speed, and environmental tension

Beauty

• Campaigns centered on products designed for movement, travel, and changing environments
• Storytelling around protection and resilience, such as care for skin exposed to sun, wind, salt water, and long days outdoors
• Product lines and visuals focused on travel-friendly formats that fit carry-on luggage and adapt to active use
• Emphasis on durability, comfort, and ease, showing beauty as something that supports experience rather than interrupts it

Lifestyle

• Products positioned as companions for experience and travel
• Content highlighting use in real scenarios rather than styled stillness
• Visual narratives centered on freedom, challenge, and momentum

Hospitality

• Clear, bold branding that communicates energy, motion, and exploration while remaining minimal and premium
• Hotel and resort concepts built around curated activity programs that bring guests together through shared experiences
• Food and beverage offerings inspired by movement and recovery, such as fresh juices, functional cocktails, and energizing menus
• Thoughtfully designed merchandise that serves a purpose in active travel, including reusable bottles, power banks, flasks, or caps that feel refined rather than promotional

7. Cool Blue

An icy, restrained shade of blue emerges as a visual language of calm confidence and modern elegance. Crisp and minimal, it carries a sense of clarity and control, balancing freshness with refinement. Rather than acting as a bold statement, this tone shapes an atmosphere, evoking restraint, precision, and a quiet sense of luxury that feels both contemporary and enduring.

Best suited for:

Brands that aim to communicate confidence, freshness, and emotional ease. Especially fitting for those that want to feel calm, open, and quietly positive, creating a sense of lightness, comfort, and relief from visual and informational noise.

Fashion

• Campaigns built around cool, restrained color palettes with blue as a central accent
• Styling that emphasizes clean lines, sharp silhouettes, and controlled contrast
• AI visuals using icy light, reflective surfaces, and minimal compositions

Beauty

• Makeup collections centered on cool-toned blues and silvers for eyes or accents
• Campaign visuals inspired by frost, glass, and water
• Product imagery highlighting purity, freshness, and clarity

Lifestyle

• Seasonal collections with cool palettes and tactile materials like glass, metal, or ceramic
• Visual systems that use blue to signal calm, order, and modernity

Hospitality

• Cocktail menus and bar concepts inspired by cold tones, ice, and transparency
• Interior accents using cool light, glass details, or reflective surfaces
• Seasonal visuals that evoke freshness, night atmosphere, and understated elegance

This article opens our interpretation of Pinterest Predicts 2026. In the next part, we will continue with the remaining trends we see as most relevant and long-lasting for premium brands.

We hope this guide offered fresh perspective and practical inspiration. If you are considering how these trends could translate into your brand’s visual language, packaging, campaigns, or AI-generated content, we offer focused consultations shaped around your goals, audience, and resources. If you would like to explore this further and book a consultation, you can contact us through the website form or by email at info@ligrade.agency.