New Sincerity is a fragrance and home décor brand built around the idea of quiet authenticity. In a world of constant noise, it invites a return to simplicity, warmth, and honesty. Each scent recalls familiar moments from childhood, blending comfort, nostalgia, and emotion into an experience that feels intimate, calm, and deeply personal.
The branding conveys this same sense of intimacy and nostalgia. A palette of cream, brown, and soft gray evokes the feel of aged photographs, while a muted blue brings clarity and calm distinction. The logo expresses individuality through refined simplicity, and the use of black-and-white photography in packaging enhances emotional depth and creates a cohesive, timeless mood.
