Maru Coffee is a specialty takeaway café rooted in craftsmanship and quiet charm. Located in a calm residential area, it offers carefully sourced coffee, artisanal desserts, and gourmet sandwiches prepared with precision and care. Inspired by traditional cafés, Maru was created as a place to pause and reconnect with simple, meaningful moments. Every detail, from the menu to the atmosphere, reflects a respect for time, tradition, and the beauty of everyday rituals.
Maru Coffee’s identity reflects sincerity and refinement through a visual language of timeless simplicity. A palette of aged paper and deep olive captures warmth and familiarity, while typography inspired by vintage print expresses a sense of craft. The emblem, with its subtle imperfections, reinforces authenticity. Every element, from packaging to digital presence, was designed for coherence and calm precision, shaping a brand that feels honest and enduring.
The interior was updated to reflect the new visual identity and create a seamless brand experience. The goal was to strengthen recognition, attract the right audience, and enhance the atmosphere with minimal intervention. Walls were repainted in the signature brand color, bringing warmth and cohesion to the space. A photo corner with curated decor and artwork became a natural point of interaction, inviting guests to engage and share their experience while reinforcing the brand’s visual presence.
Maru Coffee’s digital presence was reimagined to reflect its essence with calm precision. The goal was to create a space that feels as thoughtful and inviting as the café itself. A custom photo preset and detailed shooting guide brought visual unity and warmth, capturing the texture of everyday moments. The feed was curated with balance and intention, guiding visitors through the brand’s atmosphere and values. Clear structure and refined highlights enhanced usability, allowing the account to communicate with quiet confidence and timeless charm.
