MARU COFFEE – A NOSTALGIC RITUAL
MARU COFFEE – A NOSTALGIC RITUAL
MARU COFFEE – A NOSTALGIC RITUAL
Brand Identity, Art Direction & AI Creative Content for a Vintage-Inspired Coffee Spot
Brand Identity, Art Direction & AI Creative Content for a Vintage-Inspired Coffee Spot
Brand Identity, Art Direction & AI Creative Content for a Vintage-Inspired Coffee Spot
ABOUT PROJECT
ABOUT PROJECT
ABOUT PROJECT
Maru Coffee is a specialty takeaway coffee shop where craftsmanship meets nostalgia. Nestled in a quiet residential area, it offers a carefully curated selection of high-quality coffee, artisanal desserts, and gourmet sandwiches. Inspired by the charm of old-world cafés, Maru Coffee is designed to be more than just a coffee stop — it’s a ritual, a moment of pause in a fast-paced world, where every cup tells a story of tradition and craftsmanship.
Maru Coffee is a specialty takeaway coffee shop where craftsmanship meets nostalgia. Nestled in a quiet residential area, it offers a carefully curated selection of high-quality coffee, artisanal desserts, and gourmet sandwiches. Inspired by the charm of old-world cafés, Maru Coffee is designed to be more than just a coffee stop — it’s a ritual, a moment of pause in a fast-paced world, where every cup tells a story of tradition and craftsmanship.
Maru Coffee is a specialty takeaway coffee shop where craftsmanship meets nostalgia. Nestled in a quiet residential area, it offers a carefully curated selection of high-quality coffee, artisanal desserts, and gourmet sandwiches. Inspired by the charm of old-world cafés, Maru Coffee is designed to be more than just a coffee stop — it’s a ritual, a moment of pause in a fast-paced world, where every cup tells a story of tradition and craftsmanship.
DESIGN SOLUTION
DESIGN SOLUTION
DESIGN SOLUTION
Maru Coffee’s identity embodies warmth, nostalgia, and refined simplicity. A timeless palette of aged-paper cream and deep olive creates a vintage yet inviting aesthetic. Typography, inspired by old newspapers and typewriters, reinforces the brand’s artisanal character. The vintage-style logo enhances authenticity, while core design elements are consistently applied across the interior, social media, and printed materials, ensuring a cohesive brand experience.
Maru Coffee’s identity embodies warmth, nostalgia, and refined simplicity. A timeless palette of aged-paper cream and deep olive creates a vintage yet inviting aesthetic. Typography, inspired by old newspapers and typewriters, reinforces the brand’s artisanal character. The vintage-style logo enhances authenticity, while core design elements are consistently applied across the interior, social media, and printed materials, ensuring a cohesive brand experience.
Maru Coffee’s identity embodies warmth, nostalgia, and refined simplicity. A timeless palette of aged-paper cream and deep olive creates a vintage yet inviting aesthetic. Typography, inspired by old newspapers and typewriters, reinforces the brand’s artisanal character. The vintage-style logo enhances authenticity, while core design elements are consistently applied across the interior, social media, and printed materials, ensuring a cohesive brand experience.
VISUAL IDENTITY INTEGRATION IN INTERIOR
VISUAL IDENTITY INTEGRATION IN INTERIOR
VISUAL IDENTITY INTEGRATION IN INTERIOR
To create a cohesive brand experience, the interior needed to align with the new visual identity while supporting business goals— attracting the right audience, strengthening brand recognition, and increasing customer engagement. The challenge was to achieve this with minimal changes, within a tight budget and timeframe, ensuring both visual consistency and practical benefits.
Key updates included repainting the walls in the brand’s signature color, reinforcing brand presence and creating a more welcoming atmosphere. A photo-friendly corner was designed with carefully selected decor and artwork — not just as a decorative element, but as a tool to encourage organic interaction with the brand. Visitors quickly embraced it, actively sharing their experiences on social media, increasing brand visibility and customer engagement.
To create a cohesive brand experience, the interior needed to align with the new visual identity while supporting business goals— attracting the right audience, strengthening brand recognition, and increasing customer engagement. The challenge was to achieve this with minimal changes, within a tight budget and timeframe, ensuring both visual consistency and practical benefits.
Key updates included repainting the walls in the brand’s signature color, reinforcing brand presence and creating a more welcoming atmosphere. A photo-friendly corner was designed with carefully selected decor and artwork — not just as a decorative element, but as a tool to encourage organic interaction with the brand. Visitors quickly embraced it, actively sharing their experiences on social media, increasing brand visibility and customer engagement.
To create a cohesive brand experience, the interior needed to align with the new visual identity while supporting business goals — attracting the right audience, strengthening brand recognition, and increasing customer engagement. The challenge was to achieve this with minimal changes, within a tight budget and timeframe, ensuring both visual consistency and practical benefits.
Key updates included repainting the walls in the brand’s signature color, reinforcing brand presence and creating a more welcoming atmosphere. A photo-friendly corner was designed with carefully selected decor and artwork — not just as a decorative element, but as a tool to encourage organic interaction with the brand. Visitors quickly embraced it, actively sharing their experiences on social media, increasing brand visibility and customer engagement.
Before the Update
Before the Update
Before the Update
After the Update
After the Update
After the Update
SOCIAL MEDIA REBRANDING
SOCIAL MEDIA REBRANDING
SOCIAL MEDIA REBRANDING
For Maru Coffee, the goal was to transform its Instagram presence into a powerful marketing tool — not just visually appealing, but strategically structured for growth and customer engagement. The focus was on enhancing brand recognition, creating a cohesive visual identity, and preparing the account for effective promotion.
To ensure a consistent and recognizable aesthetic, a custom photo preset was developed, aligning all imagery with the brand’s warm, vintage-inspired atmosphere. A detailed shooting guide was created, outlining technical aspects of the photoshoot to capture key elements — the café’s interior, artisanal coffee, freshly baked pastries, and branded takeaway cups. The curated feed was then assembled with a clear structure, placing strategic emphasis on brand values and customer experience, allowing new visitors to instantly understand Maru Coffee’s identity.
Beyond visual storytelling, the account was optimized for usability and conversion. A structured Highlights system was implemented to answer common customer questions, remove objections, and simplify navigation, ensuring that potential visitors quickly find essential information. The bio was refined, making it concise, informative, and focused on key customer needs. Additionally, branded ad creatives and a targeted promotion plan were developed, successfully increasing audience reach, engagement, and daily foot traffic to the café.
For Maru Coffee, the goal was to transform its Instagram presence into a powerful marketing tool — not just visually appealing, but strategically structured for growth and customer engagement. The focus was on enhancing brand recognition, creating a cohesive visual identity, and preparing the account for effective promotion.
To ensure a consistent and recognizable aesthetic, a custom photo preset was developed, aligning all imagery with the brand’s warm, vintage-inspired atmosphere. A detailed shooting guide was created, outlining technical aspects of the photoshoot to capture key elements — the café’s interior, artisanal coffee, freshly baked pastries, and branded takeaway cups. The curated feed was then assembled with a clear structure, placing strategic emphasis on brand values and customer experience, allowing new visitors to instantly understand Maru Coffee’s identity.
Beyond visual storytelling, the account was optimized for usability and conversion. A structured Highlights system was implemented to answer common customer questions, remove objections, and simplify navigation, ensuring that potential visitors quickly find essential information. The bio was refined, making it concise, informative, and focused on key customer needs. Additionally, branded ad creatives and a targeted promotion plan were developed, successfully increasing audience reach, engagement, and daily foot traffic to the café.
For Maru Coffee, the goal was to transform its Instagram presence into a powerful marketing tool — not just visually appealing, but strategically structured for growth and customer engagement. The focus was on enhancing brand recognition, creating a cohesive visual identity, and preparing the account for effective promotion.
To ensure a consistent and recognizable aesthetic, a custom photo preset was developed, aligning all imagery with the brand’s warm, vintage-inspired atmosphere. A detailed shooting guide was created, outlining technical aspects of the photoshoot to capture key elements — the café’s interior, artisanal coffee, freshly baked pastries, and branded takeaway cups. The curated feed was then assembled with a clear structure, placing strategic emphasis on brand values and customer experience, allowing new visitors to instantly understand Maru Coffee’s identity.
Beyond visual storytelling, the account was optimized for usability and conversion. A structured Highlights system was implemented to answer common customer questions, remove objections, and simplify navigation, ensuring that potential visitors quickly find essential information. The bio was refined, making it concise, informative, and focused on key customer needs. Additionally, branded ad creatives and a targeted promotion plan were developed, successfully increasing audience reach, engagement, and daily foot traffic to the café.
Before the Update
Before the Update
Before the Update
After the Update
After the Update
After the Update
THE AI CREATIVE LAB
THE AI CREATIVE LAB
THE AI CREATIVE LAB
AI-powered visuals crafted for social media — elevating brand storytelling
with innovative, dynamic, and visually striking content.
AI-powered visuals crafted for social media — elevating brand storytelling with innovative, dynamic, and visually striking content.
AI-Driven Pre-Launch Product Presentation
AI-Driven Pre-Launch Product Presentation
For Maru Coffee, an AI-generated video was developed to present its signature coffee collection, creating a cinematic showcase that captures the essence of each blend. Using AI, the set design was carefully crafted to reflect the unique flavor notes of the coffee while maintaining the brand’s signature aesthetic. This approach allowed for a seamless fusion of product storytelling and brand identity, ensuring a high-impact presentation.
What makes this approach truly valuable is that the product’s visual campaign was developed before physical production even began. By leveraging AI, we enabled the brand to showcase the coffee line, build anticipation, and refine marketing materials without waiting for final packaging or product availability. This method is not just about aesthetics — it’s a strategic tool for businesses looking to test market demand, optimize positioning, and minimize production risks before committing to full-scale manufacturing.
With our expertise in AI-driven content creation, we help brands turn early-stage concepts into compelling, high-quality visuals that drive engagement, enhance perception, and support a confident product launch.
For Maru Coffee, an AI-generated video was developed to present its signature coffee collection, creating a cinematic showcase that captures the essence of each blend. Using AI, the set design was carefully crafted to reflect the unique flavor notes of the coffee while maintaining the brand’s signature aesthetic. This approach allowed for a seamless fusion of product storytelling and brand identity, ensuring a high-impact presentation.
What makes this approach truly valuable is that the product’s visual campaign was developed before physical production even began. By leveraging AI, we enabled the brand to showcase the coffee line, build anticipation, and refine marketing materials without waiting for final packaging or product availability. This method is not just about aesthetics — it’s a strategic tool for businesses looking to test market demand, optimize positioning, and minimize production risks before committing to full-scale manufacturing.
With our expertise in AI-driven content creation, we help brands turn early-stage concepts into compelling, high-quality visuals that drive engagement, enhance perception, and support a confident product launch.
For Maru Coffee, an AI-generated video was developed to present its signature coffee collection, creating a cinematic showcase that captures the essence of each blend. Using AI, the set design was carefully crafted to reflect the unique flavor notes of the coffee while maintaining the brand’s signature aesthetic. This approach allowed for a seamless fusion of product storytelling and brand identity, ensuring a high-impact presentation.
What makes this approach truly valuable is that the product’s visual campaign was developed before physical production even began. By leveraging AI, we enabled the brand to showcase the coffee line, build anticipation, and refine marketing materials without waiting for final packaging or product availability. This method is not just about aesthetics — it’s a strategic tool for businesses looking to test market demand, optimize positioning, and minimize production risks before committing to full-scale manufacturing.
With our expertise in AI-driven content creation, we help brands turn early-stage concepts into compelling, high-quality visuals that drive engagement, enhance perception, and support a confident product launch.