KF22 ESTUDIO – THE BEAUTY OF CALM

KF22 ESTUDIO – THE BEAUTY OF CALM

KF22 ESTUDIO – THE BEAUTY OF CALM

Branding, visual Identity & Art Direction for an Elegant Beauty Studio
Branding, visual Identity & Art Direction for an Elegant Beauty Studio
Branding, visual Identity & Art Direction for an Elegant Beauty Studio

ABOUT PROJECT

ABOUT PROJECT

KF22 is a beauty studio created for women who appreciate comfort, and calm sophistication. It offers more than treatments, curating an experience where every detail feels considered, from the welcoming atmosphere to the personal attention that defines each visit. The space invites clients to slow down, recharge, and enjoy quiet moments of care, complemented by thoughtful gestures such as freshly brewed coffee or a glass of champagne.

ABOUT PROJECT

KF22 is a beauty studio designed for women who value both exceptional service and a refined, relaxing atmosphere. The studio’s concept goes beyond beauty treatments, offering a carefully curated experience where every detail — from the inviting ambiance to the personalized approach — enhances the client journey. A focus on comfort and premium service is at the heart of the brand, ensuring that each visit is not just an appointment but a moment of recharge and self-care, complemented by thoughtful touches like freshly brewed coffee or a glass of champagne.

DESIGN SOLUTION

DESIGN SOLUTION

KF22’s identity conveys modern serenity and refined balance. A palette of deep olive, warm wood, graphite, and soft stone creates a sense of calm and continuity. Minimal typography and a fluid logo express quiet confidence and effortless beauty. Black-and-white imagery adds depth and authenticity, while each application, from interior to digital, preserves clarity and coherence, shaping a brand that feels intimate, elegant, and enduring, with a lasting sense of harmony.

DESIGN SOLUTION

KF22’s identity conveys modern serenity and refined balance. A palette of deep olive, warm wood, graphite, and soft stone creates a sense of calm and continuity. Minimal typography and a fluid logo express quiet confidence and effortless beauty. Black-and-white imagery adds depth and authenticity, while each application, from interior to digital, preserves clarity and coherence, shaping a brand that feels intimate, elegant, and enduring, with a lasting sense of harmony.

VISUAL IDENTITY INTEGRATION IN INTERIOR

VISUAL IDENTITY INTEGRATION IN INTERIOR

VISUAL IDENTITY INTEGRATION IN INTERIOR

The interior of KF22 was created to translate the brand’s identity into a physical experience defined by calm and precision. Walls in the signature palette and natural materials such as wood, stone, and graphite form a refined, welcoming atmosphere. The layout was designed to ensure comfort for clients and efficiency for specialists. A dedicated photo corner encourages visitors to share their experience, while subtle branded elements like mirror lettering and olive tree décor strengthen recognition and create a sense of continuity throughout the space.

Before the Update
Before the Update
Before the Update
After the Update
After the Update
After the Update

SOCIAL MEDIA REBRANDING

SOCIAL MEDIA REBRANDING

SOCIAL MEDIA REBRANDING

The rebranding of KF22’s social media focused on creating a clear, cohesive, and visually calm presence. The profile was restructured to communicate key information and attract a wider audience, with a Spanish bio added for accessibility. Highlights were organized to answer client questions and streamline navigation. A custom photo preset and detailed shooting guide ensured consistency, reflecting the brand’s warmth, softness, and refined aesthetic. The curated feed now conveys KF22’s identity with clarity and quiet confidence.

Before the Update
Before the Update
Before the Update
After the Update
After the Update
After the Update