KF22 ESTUDIO – THE BEAUTY OF CALM
KF22 ESTUDIO – THE BEAUTY OF CALM
KF22 ESTUDIO – THE BEAUTY OF CALM
Brand Identity & Art Direction for an Elegant Beauty Studio
Brand Identity & Art Direction for an Elegant Beauty Studio
ABOUT PROJECT
ABOUT PROJECT
KF22 is a beauty studio designed for women who value both exceptional service and a refined, relaxing atmosphere. The studio’s concept goes beyond beauty treatments, offering a carefully curated experience where every detail — from the inviting ambiance to the personalized approach —enhances the client journey. A focus on comfort and premium service is at the heart of the brand, ensuring that each visit is not just an appointment but a moment of recharge and self-care, complemented by thoughtful touches like freshly brewed coffee or a glass of champagne.
KF22 is a beauty studio designed for women who value both exceptional service and a refined, relaxing atmosphere. The studio’s concept goes beyond beauty treatments, offering a carefully curated experience where every detail — from the inviting ambiance to the personalized approach —enhances the client journey. A focus on comfort and premium service is at the heart of the brand, ensuring that each visit is not just an appointment but a moment of recharge and self-care, complemented by thoughtful touches like freshly brewed coffee or a glass of champagne.
ABOUT PROJECT
KF22 is a beauty studio designed for women who value both exceptional service and a refined, relaxing atmosphere. The studio’s concept goes beyond beauty treatments, offering a carefully curated experience where every detail — from the inviting ambiance to the personalized approach — enhances the client journey. A focus on comfort and premium service is at the heart of the brand, ensuring that each visit is not just an appointment but a moment of recharge and self-care, complemented by thoughtful touches like freshly brewed coffee or a glass of champagne.
DESIGN SOLUTION
DESIGN SOLUTION
KF22’s visual identity reflects modern elegance and natural balance. A palette of deep olive, warm wood, graphite, and soft stone creates a calm, refined atmosphere, reinforcing the studio’s focus on effortless beauty and well-being. Sleek typography and a fluid logo add a touch of understated sophistication, while black-and-white photography emphasizes authenticity and timeless style. Every design element is seamlessly applied across the interior, digital platforms, and branded materials, ensuring a cohesive and recognizable brand presence.
KF22’s visual identity reflects modern elegance and natural balance. A palette of deep olive, warm wood, graphite, and soft stone creates a calm, refined atmosphere, reinforcing the studio’s focus on effortless beauty and well-being. Sleek typography and a fluid logo add a touch of understated sophistication, while black-and-white photography emphasizes authenticity and timeless style. Every design element is seamlessly applied across the interior, digital platforms, and branded materials, ensuring a cohesive and recognizable brand presence.
DESIGN SOLUTION
KF22’s visual identity reflects modern elegance and natural balance. A palette of deep olive, warm wood, graphite, and soft stone creates a calm, refined atmosphere, reinforcing the studio’s focus on effortless beauty and well-being. Sleek typography and a fluid logo add a touch of understated sophistication, while black-and-white photography emphasizes authenticity and timeless style. Every design element is seamlessly applied across the interior, digital platforms, and branded materials, ensuring a cohesive and recognizable brand presence.
VISUAL IDENTITY INTEGRATION IN INTERIOR
VISUAL IDENTITY INTEGRATION IN INTERIOR
VISUAL IDENTITY INTEGRATION IN INTERIOR
KF22’s interior was designed to seamlessly integrate the brand’s visual identity and core values, ensuring both a functional workspace for specialists and a relaxing experience for clients. The challenge was to implement these updates efficiently, within a limited budget and timeframe, while maintaining a cohesive aesthetic.
Key refinements included repainting walls in the brand’s signature palette and incorporating natural materials like wood, stone, and graphite to create a calming atmosphere. The space was strategically zoned for different services, optimizing workflow and client comfort.
A photo-friendly corner was introduced to encourage clients to capture and share their results, organically promoting the salon. Branded details — mirror decals with the logo and olive tree décor — further reinforced the identity while enhancing the sense of relaxation.
KF22’s interior was designed to seamlessly integrate the brand’s visual identity and core values, ensuring both a functional workspace for specialists and a relaxing experience for clients. The challenge was to implement these updates efficiently, within a limited budget and timeframe, while maintaining a cohesive aesthetic.
Key refinements included repainting walls in the brand’s signature palette and incorporating natural materials like wood, stone, and graphite to create a calming atmosphere. The space was strategically zoned for different services, optimizing workflow and client comfort.
A photo-friendly corner was introduced to encourage clients to capture and share their results, organically promoting the salon. Branded details — mirror decals with the logo and olive tree décor — further reinforced the identity while enhancing the sense of relaxation.
KF22’s interior was designed to seamlessly integrate the brand’s visual identity and core values, ensuring both a functional workspace for specialists and a relaxing experience for clients. The challenge was to implement these updates efficiently, within a limited budget and timeframe, while maintaining a cohesive aesthetic.
Key refinements included repainting walls in the brand’s signature palette and incorporating natural materials like wood, stone, and graphite to create a calming atmosphere. The space was strategically zoned for different services, optimizing workflow and client comfort.
A photo-friendly corner was introduced to encourage clients to capture and share their results, organically promoting the salon. Branded details — mirror decals with the logo and olive tree décor — further reinforced the identity while enhancing the sense of relaxation.
Before the Update
Before the Update
Before the Update
After the Update
After the Update
SOCIAL MEDIA REBRANDING
SOCIAL MEDIA REBRANDING
SOCIAL MEDIA REBRANDING
For KF22, the goal of the social media rebranding was to create a structured, informative, and visually cohesive Instagram presence. The account needed to clearly communicate key details to existing clients while also attracting a new local audience. To improve accessibility, the profile bio was translated into Spanish, ensuring clarity for a wider customer base.
To enhance user experience, a structured Highlights system was implemented, addressing all key customer questions —including pricing, services, salon atmosphere, and the professional cosmetics used. This helped eliminate doubts and streamline the decision-making process for potential clients.
A custom photography guide was developed, outlining technical details for an upcoming brand photoshoot. To maintain a consistent, inviting aesthetic, a tailored photo preset was created, reinforcing the salon’s core values — warmth, relaxation, lightness, and softness. The feed was carefully curated, ensuring a harmonious look that reflects KF22’s identity. Future content updates will include before-and-after transformations, showcasing the results of the salon’s work while maintaining the brand’s refined aesthetic.
For KF22, the goal of the social media rebranding was to create a structured, informative, and visually cohesive Instagram presence. The account needed to clearly communicate key details to existing clients while also attracting a new local audience. To improve accessibility, the profile bio was translated into Spanish, ensuring clarity for a wider customer base.
To enhance user experience, a structured Highlights system was implemented, addressing all key customer questions —including pricing, services, salon atmosphere, and the professional cosmetics used. This helped eliminate doubts and streamline the decision-making process for potential clients.
A custom photography guide was developed, outlining technical details for an upcoming brand photoshoot. To maintain a consistent, inviting aesthetic, a tailored photo preset was created, reinforcing the salon’s core values — warmth, relaxation, lightness, and softness. The feed was carefully curated, ensuring a harmonious look that reflects KF22’s identity. Future content updates will include before-and-after transformations, showcasing the results of the salon’s work while maintaining the brand’s refined aesthetic.
For KF22, the goal of the social media rebranding was to create a structured, informative, and visually cohesive Instagram presence. The account needed to clearly communicate key details to existing clients while also attracting a new local audience. To improve accessibility, the profile bio was translated into Spanish, ensuring clarity for a wider customer base.
To enhance user experience, a structured Highlights system was implemented, addressing all key customer questions — including pricing, services, salon atmosphere, and the professional cosmetics used. This helped eliminate doubts and streamline the decision-making process for potential clients.
A custom photography guide was developed, outlining technical details for an upcoming brand photoshoot. To maintain a consistent, inviting aesthetic, a tailored photo preset was created, reinforcing the salon’s core values — warmth, relaxation, lightness, and softness. The feed was carefully curated, ensuring a harmonious look that reflects KF22’s identity. Future content updates will include before-and-after transformations, showcasing the results of the salon’s work while maintaining the brand’s refined aesthetic.
Before the Update
Before the Update
Before the Update
After the Update
After the Update
After the Update